South Korean automaker Hyundai inaugurated a new stand-alone luxury marque–similar in concept to Toyota’s Lexus division and Honda’s Acura brand–for the 2017 model year. The Genesis brand launches with re-branded versions of two large luxury sedans plucked from the upper echelons of the Hyundai model lineup: the G80 (previously known as the Hyundai Genesis sedan) and the G90 (formerly the Hyundai Equus).